iPod shows make WGBH, Boston broadcasting personal
"Garfield loves loading up his iPod, before taking a long walk around Jamaica Pond, with the latest edition of 'The Dawn and Drew Show,' the real-life and often off-color bantering of a husband and wife in rural Wisconsin. He also likes downloading one of the few mass-market shows now being podcast, 'Morning Stories' on Boston's WGBH-FM public radio station...
The podcast version of 'Morning Stories,' five-minute human-interest segments, has posted numbers that people in the radio business would envy...
As a public station that doesn't have ads to skip, WGBH has nothing to lose by making broadcasts available for free. Bob Lyons, director of radio and new media initiatives for WGBH, said that technologically, 'it's trivial' to reformat a broadcast for podcast downloads.
Lyons said WGBH has been impressed by the rapidly growing demand for 'Morning Stories' podcasts but will move slowly on adding more programs. 'We could pretty much just shovel everything in there, but I think that would be foolish,' Lyons said. 'We need to focus on stuff that is suitable for this particular delivery pipe,' in particular broadcasts that have a long shelf life and will be appealing to people days or weeks after they've gone out over the airwaves."
from the boston globe

