Infinity Broadcasting To Provide RAB Sales Training For Up To 600 Salespeople

Infinity Broadcasting has announced it will provide sales training from the Radio Advertising Bureau for up to 600 of its salespeople. The RAB will deliver its three-day Academy Extension Program in Infinity markets across the country, beginning with a session for 50 salespeople in Pittsburgh next week. The plan allows for either the RAB Foundation Course, for salespeople with less than 18 months experience, or the Advanced Course, for more seasoned professionals, to be presented based on the specific needs within each market. "Sales techniques and selling methods are continually being developed as market needs evolve," said Joel Hollander, chairman and chief executive officer, Infinity. "Our job is to equip our sales force with the most up-to-date tools which can be utilized to help our clients achieve success. The RAB's reputation for real-world sales training is well-known in the industry and we're pleased to work with them on this very important initiative." "Infinity's decision to provide this kind of intense training to its sales force is a commitment to their advertisers," noted Gary Fries, president and chief executive officer, RAB. "RAB training is focused on the importance of providing solutions by understanding the client's needs and devising a plan that uses radio to engage listeners. There is no question that Infinity Broadcasting has made an investment in its future."